大众文化对大学生思想政治教育的挑战及应对策略

摘要

In today's society, mass cultural influence in the society more and more people in the social life. While the mass culture thought behavior of negative social events, attention to emotional consume the society energy, Weaken the effectiveness of theory propaganda and marginalized mainstream values. Facing the serious challenge to the traditional ideological and political education, we must strengthen the university student to participate in the main body role, strengthen the edifying influence on campus culture, enhance the penetration of the mass media, make the ideological and political education more targeted, persuasive and effectiveness.%当今社会大众文化在人们社会生活中的影响力越来越大，而大众文化大量关注社会负面事件、情绪化的思想行为消耗了社会正能量、削弱了理论宣传的实效性和边缘化了主流价值观。面对对传统的思想政治教育的严峻挑战，我们必须加强大学生的主体参与作用，加强校园文化的熏陶作用，加强大众媒介的渗透作用，使思想政治教育更具有针对性、说服力和实效性。