福建大宗红茶市场现状分析与对策——以立顿成功经验为鉴

摘要

Staple tea product caters to modern urbanite's consumption habits, and it will dominate the tea market in the future. This paper summarized the current situation and the existing problems of black tea market in Fujian, and analyzed the successful experiences on market development of Lipton black tea. Finally, the countermeasures to promote the development of staple black tea market in Fujina were put forward.%大宗茶产品符合现代都市人的消费习惯，在未来茶叶市场将占主导地位。该文总结了福建大宗红茶市场的现状及面临的问题，分析了立顿大宗红茶市场开发的成功经验，并据此提出促进福建大宗红茶市场发展的对策思路。