慈溪市麦比拉农场福气红心柚促销体系的构建

摘要

Characteristic fruit promotion system is one of important topic in the modern agricultural construction and development.Through surveying the production and marketing situation of Cixi Maibila Farm in Zhejiang,this pa-per summarized the existing problems of the farm’s promotion strategy.And then according to the developing situa-tion of Maibila Farm and the product market requirement,this paper put forward the countermeasures to establish-ment sales promotion system of characteristic fruit from the angle of marketing promotion mix.%特色水果促销体系是现代农业建设和发展的重要课题之一。该文主要通过对浙江省慈溪市麦比拉农场红心柚产销情况进行调研，总结出该农场促销策略存在的问题，进而根据麦比拉农场发展现状和产品市场需求，从营销学促销组合角度提出了构建特色水果促销体系的配套对策建议。