《广州日报》社会体育报道分析

摘要

Based on the content analysis and interview method,the study shows that the reports on community physical culture of ＂Guangzhou Daily＂ are creative on the way of reporting.The program content tries to help transfer the traditional commune physical culture concept into a whole new sports concept.Overall,the reports reflect the role and responsibility of mass media in the aspect of promoting nationwide fitness in China.%以《广州日报》在社会体育方面的报道为样本,主要通过内容分析法、访谈法等对其在社会体育报道方面进行了详细分析。结果表明：《广州日报》社会体育报道在选题、报道方式上有创新性,内容上反映其积极引导民众的传统体育观全面提升为新的运动观的报道理念,总体上反应出一个大众传媒在全民健身推广中应有的态度和职责。