当代汉字标志设计的视觉特征和语言魅力

摘要

＜正＞In the contemporary era,more and more excellent logos adopt Chinese charactersas design elements.These beautiful and generous logos give shape to distinct visual images,convey clear-cut and accurate information meanings,radiate flaming charms of Chinese culture,and attract the worldwide attention.汉字作为中华民族的文化基因，已经根深蒂固地存在于我们生活的方方面面。正如邓散木先生所言：“中国文字，源于象形艺术，衍为六书，既尽文字之用，而其结体仍不失艺术之价值，虽今世病其艰于流通，然中国一切艺术，无不基于文字。”