四川康定旅游发展现状及其对策研究

摘要

因<康定情歌>而闻名于世的四川省甘孜州首府康定,不仅是川藏旅游黄金线的重要节点,也是川西环贡嘎和香格里拉旅游圈的重要集散地,同时拥有众多独特的高品位旅游资源,发展旅游业优势十分明显.然而其近年来的旅游业发展状况却与其自身的区位优势和资源等级不相匹配,其旅游市场现状与同质化地区相比仍有较大差距.运用SWOT分析法,通过实地调研,并结合数据统计,对康定旅游业发展的现状做了全面的分析和总结,明确指出制约康定旅游发展瓶颈的同时,深入探讨了旅游发展的机遇和挑战,提出了康定旅游发展的定位和战略对策.%Kangding, the capital of Ganzi Prefecture in Sichuan Province, well-known for “Kangding Love Song”, is not only an important node on Sichuan-Tibet golden tourism line but also an important distributing center in Gongga Mountain and ShangriLa tourism circle, with obvious advantages in tourism exploitation. In recent years, tourism development in Kangding has not matched its regional advantages and resources, its tourism market still lagging behind the homogeneous regions. Through field research and with the help of the statistics, this paper does a comprehensive SWOT analysis of the actuality of tourism development in Kangding, points out the bottlenecks that restrict tourism development in Kangding, and discusses the opportunities and challenges and proposes some strategic countermeasures for tourism development in Kangding.