中国传统吉祥图案在现代包装设计中的应用

摘要

吉祥图案是中国传统装饰艺术中极具魅力的一部分，把其精神内涵和文化实质注入现代设计的各个领域中，不仅能体现现代设计的民族性和文化性，而且更能使现代设计兼具审美价值和商业价值。而现代设计中的包装设计是一门以文化为本，以生活为基础，以现代为导向的设计学科，吉祥图案应用在现代包装设计中从而更好的把握住民族文化精神的实质，并从中提取精华，提升现代包装设计的价值。%Auspicious patterns are the attractive part of Chinese traditional decoration art, the spiritual connotation and cultural essence into the fields of modern design, not only can embody national cultural and modern design, but also can make modern design with aesthetic value and commercial value. Packaging design in modern design is a based on culture, is based on life, to the modern design discipline oriented, essence and auspicious patterns used in modern packaging design in order to better grasp the spirit of the national culture, and extract essence, enhance the value of modern packaging design.