锦州市涉农媒体信息传播策略简析

摘要

本文通过对锦州市周边的东王屯、姜家屯和东沟村农民进行实地问卷调研，对报纸、广播、电视、网络和手机五大媒体的接触率和接触内容进行分析，探究村民对五大媒体媒介接触方式、结构、倾向与喜好。为相关职能部门制定方针政策与媒体有针对性地制作与投放节目提供参考。%Through the east of jinzhou city surrounding Wang Tun, Jiang Gutun and DongGouCun farmers questionnaire on the spot investigation, for newspapers, radio, TV, web, and mobile contact ratio and the content of the five major media analysis, explore the villagers of the five media exposure mode, structure, tendency and preference. For related functional departments to formulate policies and media targeted production and provide reference on the show.