BQ计价模式下工程项目投标报价博弈模型研究

摘要

In improving the accuracy of the analysis of competitors' bidding strategies to improve the successful rate. Project game-based bidding quotation models face with some constraints due to the limitations of assumptions about the rationality and the risk attitudes of the bidders. Because of such considerations, this study relaxes the basic assumption of "risk-neutral" ton the background of the implementation of the new list price model,introduces the bidder's risk attitude factors,establishes the game-based bidding quotation model of the comprehensive evaluation method,and simulates with some real data looking forward to the scientific guidance to the bidders.%工程项目投标报价博弈模型一方面能够提高对竞争对手报价策略分析的准确度和投标中标率,另一方面由于对投标人理性程度、风险态度等假设的局限性,其在投标报价实际应用中也面临着一些约束.基于这种考虑,以清单计价模式的实施为背景,将放松风险中性这一基本假设引入工程项目投标人的风险态度因子,在综合评估法基础上,构建BQ计价模式下的投标报价博弈模型,并通过案例进行模拟分析,以期能科学地指导投标报价.