基于结构方程模型的低碳家装消费行为实现路径研究

摘要

低碳家装注重全过程的健康、减排。在整合“态度-行为-情景模型”的基础上，根据相关文献的研究成果构建低碳家装行为的理论模型，通过对转型社区居民的调查分析得出低碳家装产品评价、低碳家装成本、攀比消费心理对低碳家装消费行为有显著影响，低碳家装认知对低碳产品评价及低碳家装成本有显著影响，低碳责任意识对低碳产品评价及低碳家装成本无直接显著影响但可影响低碳家装认知。%Low carbon takes concern about the health and low emission of the whole process.Integrating the model of‘at-titude-behavior-scenery’and academic references,the paper sets up a research model.Based on the analysis,the pa-per gets the following result of appraisal of decoration products with low carbon,cost of decoration with low carbon,compar-ative consuming behavior has significant effects on consuming behavior of decoration with low carbon;recognition of decora-tion with low carbon has significant effects on appraisal of decoration products with low carbon and cost of decoration with low carbon.Responsibility of low carbon has no significant effects on appraisal of decoration products with low carbon and cost of decoration with low carbon,but affects recognition of decoration with low carbon.