大规模定制服务设计的研究述评与展望

摘要

Mass customization has been wildly used in manufacturing industry and has gradually applied into service areas in recent years while related studying are comparatively scattered.Considering the different properties between intangible service and tangible product , to apply product family theory into service industry needs theory innovation and practice verifi -cation.This paper reviewed recent researches and papers on mass customization service , analyzed driving factors of mass customization service and conditions for using mass customization service design , and summarized the theories and method-ologies of mass customization service design as well as its application.Directions of further research are also provided.%大规模定制在制造业得到广泛运用，近年来拓展于服务领域，但相关研究还比较分散。考虑到无形服务与有形产品性质之间存在很大差异，将基于制造业的产品族设计理论与实践移植到服务业需要理论创新与实践验证。通过梳理大规模定制服务设计的相关文献，从驱动因素、实施条件、设计理论与方法及其应用行业进行述评，并就进一步的研究提出一些建议。