基于企业利基战略实施过程的本土代工企业双元能力平衡构建机制研究:GVC/NVC双重网络嵌入的视角

摘要

构建一个基于企业利基战略实施过程的本土代工企业双元能力平衡发展的三级箭式理论模型,并辅以“格兰仕”微波炉市场利基战略成功实施的典型案例分析,希望借此能为本土代工企业实现更好发展提供以经验借鉴.%The author constructs a three level arrow balanced development theoretical model of the local OEM enterprises ' ambidextrous capability based on the enterprise niche strategy implementation process, supplemented by the typical case study of niche market strategy of " Galanz" microwave oven, hoping to provide reference for local OEM enterprises to help them achieve better development.