我国区域电子商务发展水平差异分析

摘要

Firstly,an index system of regional e-commerce development level is studied and the TOPSIS evaluation method is used to measure the development level of e-commerce in 31 provinces in China from 2008 to 2015.The results show the difference of regional level of e-commerce development and the type of development.Then,according to the change of provincial and municipal rankings in the study period,three types of development are identified,and the panel data model is established to analyze the factors that cause the difference of development from the macroscopic point of view.The influence degree to the maintenance type from high to low is industrial structure,economic level,personnel quality and logistics infrastructure,and to the pre-jumping and the post-jumping type from high to low is the economic level,industrial structure,logistics infrastructure and the quality of the population.Finally,strategies of improving China's e-commerce development are put forward.%首先构建测度区域电子商务发展水平指标体系,并使用综合权重TOPSIS评价方法测算了2008-2015年我国31个省市的电子商务发展水平,结果表明省域电子商务发展水平区位和发展类型存在差异.然后根据研究时期内省市排名变化情况,划分为保持型、前跳型、后跳型等3种发展类型,建立面板数据模型,从宏观角度分析了造成发展类型差异的因素.结果表明,对保持型区域影响程度由高到低分别是产业结构、经济水平、人口素质和物流基础设施;对前跳型和后跳型区域影响程度由高到低分别是经济水平、产业结构、人口素质.最后,提出提高我国电子商务发展水平的策略.