论英汉广告语言中的象似性

摘要

Iconicity has been one of the focus topics of cognitive linguistics at home and abroad,but the analysis of iconicity in Advertising English is still weak.The iconicity of advertising English is mainly reflected in sound iconicity,quantity iconicity,order iconicity, symmetric iconicity and markedness iconicity.Flexible application of theory of iconicity in advertising language,can effectively improve the popularity and influcence of the advertising to attract consumers to purchase and consume.%象似性研究是国内外认知语言学界关注的焦点之一,但对广告语言的象似性研究还很薄弱.广告语言的象似性主要表现在语音象似性、数量象似性、顺序象似性、对称象似性和标记象似性等方面.象似性理论在广告语言中的灵活运用,可以有效提高广告的知名度和影响力,吸引消费者购买和消费.