文摘
英文文摘
Chapter 1 Introduction
1.1 A General Description of the Study
1.2 Purposes and Importance of the Study
1.3 Methodology and Data Collection
1.4 Organization of the Thesis
Chapter 2 A Brief Introduction to Advertising
2.1 Definitions and Features of Advertising
2.2 Classifications of Advertising
2.3 Functions of Advertising
2.4 Previous Studies on Advertising Language
2.4.1 Previous Studies on Advertising Language at Home
2.4.2 Previous Studies on Advertising Language Abroad
2.5 Summary
Chapter 3 A General Survey of Iconicity
3.1 The Definitions of Iconicity
3.2 Classification of Iconicity
3.2.1 Peirce's Classification about Sign
3.2.2 Classifications of Iconicity
3.3 Categories of lconicity in Advertising Language
3.4 Previous Studies on Iconicity
3.5 Summary
Chapter 4 Imagic Iconicity in Advertising Language
4.1 Phonological Iconicity
4.1.1 Definition and Classification of Phonological Iconicity
4.1.2 Direct Phonological Iconicity in Advertising Language
4.1.3 Indirect Phonological Iconicity
4.2 Graphological Iconicity in Advertising Language
4.2.1 Definition of Graphological Iconicity
4.2.2 Graphological Iconicity in Advertising Language
4.3 Summary
Chapter 5 Diagrammatic Iconicity in Advertising Language
5.1 Sequencing lconicity in Advertising Language
5.1.1 The Temporal Principle of Sequencing Iconicity
5.1.2 The Spatial Principle of Sequencing Iconicity
5.1.3 Inversion
5.1.4 Summary
5.2 Quantity Iconicity in Advertising Language
5.2.1 Repetition
5.2.2 Parallelism
5.2.3 Complex Sentence
5.2.4 Elliptical Sentences
5.2.5 Summary
5.3 Symmetrical Iconicity in Advertising Language
5.3.1 Symmetrical Iconicity in Chiasmus
5.3.2 Symmetrical Iconicity in Antithesis
5.4 Summary
Chapter 6 Conclusion
References
攻读硕士学位期间取得的学术成果
Acknowledgements