基于O2O模式的农产品销售研究

摘要

O2O (offline to online) is a new pattern of e-business. The first representative model is Ctrip travel network in China. However, now the most sophisticated enterprises are represented by Meituan and Nuomi, among other group-buying sites. Although, the most well-known O2O pattern only exists in experiential industries, such as online-travel, real-estate and life service platform, the model, with the use of mobile terminal positioning accuracy, convenience, low cost to obtain customer advantages, has a great potential in the mobile Internet applications, as well as in the agricultural products sales market. Through an analysis of the existing O2O agricultural products sales model, this paper puts forward some improved methods, trying to provide some new ideas.%O2O即offline to online，是一种将线下的商家和线上的顾客结合起来的新兴电子商务模式。国内最早的O2O模式的代表是携程旅游网，而目前运作最为成熟的是以美团、糯米等为代表的团购网站。目前较为人熟知的O2O模式仅存在在线旅游、房地产以及生活服务平台等体验性行业，但是O2O模式以其利用移动终端定位的准确性、便捷性、获取顾客成本低等优点，将会在移动互联网应用中发挥巨大的潜力，在农产品销售市场也将会开创一片蓝海。本文通过对现存O2O农产品销售模式的分析，提出了一些改进的方法，试图为农产品销售提供新的思路。