博物馆运作的新契机:英国企业慈善行为动机和战略慈善参与研究

摘要

The decrease in government funding on the art and culture sectors in the UK forces museums to seek alternative financial support.For some large companies,as they are legally required to declare their corporation social responsibility information in their annual reports,corporate giving can be an opportunity to enhance corporate goodwill.However,corporate philanthropy in the art and culture organisations is rare in the UK:sponsorship is more common in corporate giving programs.This study suggests there is a lot of potential for businesses to support culture,and indicates a low involvement in strategic philanthropy currently.The data shows that corporate giving decisions are influenced by multiple stakeholders in the corporate context.Public attitudes also promise a positive perspective on corporations that support culture,which indicates the new opportunity for the art and culture organisations operation with corporate philanthropy.%近年来英国政府削弱了对艺术与文化机构的资金,这导致场馆需要自己去寻找其他的经济支持.一些大企业依据法律需要履行社会责任并将其体现在它们的年报上,捐赠可以成为增强企业商誉的一个机会.然而在英国,大多数企业以赞助商的名义资助艺术与文化机构,相对来说慈善资助行为比较罕见.目前,对战略慈善事业的参与度较低,这说明企业支持艺术与文化领域的潜力尚未被发掘.通过分析发现,企业决策受到企业背景下多个利益相关者的影响,公众对企业慈善行为持积极的态度,企业慈善为组织运作提供了新的机遇.