The 21st century is an age of a popular culture industry. In particular, in Korea, popular culture industry, in line with the development of the Korean wave, has been settled down as one of key industries presently and in the future. Thus, it is required to develop popular culture industry in terms of productivity, rather than in consumption, and record history thereof through a specialized museum, or the like. A popular song and popular singer field is the most practical field and has an extensive influence in public culture. Thus, as a method for developing and recording this field, a business model of the present invention as a social enterprise relates to a method of establishing and maintaining a popular singer costume-exclusive museum, receiving, as donation, stage costumes, which are generally discarded after being used, selling the stage costumes to fans of a corresponding popular singer through auction, using profits partially as social contributions and partially as cost for maintaining the museum. Thus, since this business model method solves the financial problem of operating a popular singer costume-exclusive museum, along with the provision of a social service, an expansive reproduction value of public culture, rather than simple consumption, is enhanced, a social value of donation and sharing is realized, and a pleasant memories and meanings can be provided to the life of the general public.;COPYRIGHT KIPO 2015
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