民族院校经济学专业的品牌特色构建

摘要

The strategy of characteristic advantages is an effective development strategy for colleges of nationalities.Based on the analysis of the complementary role of economics major in colleges for nationalities in the competition of China＇s economics major,this paper proposes the brand characteristics of economics major in colleges for nationalities with the support of the college characteristics it belongs to,and inquires into concrete measures to further enhance the brand characteristics of economics majors in colleges for nationalities from the perspective of talent cultivation, scientific research and course setting.%特色优势战略是民族院校有效的发展战略。本文分析了民族院校经济学专业作为行业内的中小竞争者在全国经济学专业竞争中应该扮演市场补缺者的角色,提出了民族院校经济学专业应以所属院校特色为依托构建品牌特色,并从人才培养、科学研究和课程设置三个方面探讨了进一步强化民族院校经济学专业品牌特色的具体措施。