基于生源分析的现代远程教育招生策略研究——以东财网院昆明学习中心为个案

摘要

With the increasing development of computer network technology,the modern distance education（is hereafter referred to as ＂network education＂） is obtaining the popularization rapidly in the world scope.And at the same time,many opportunities and challenges are existing.This article lives the source characteristic as well as the student demand analysis from the network education is an objective point,through the actual investigation and study data processing,has analyzed questions of Kunming center of Dongbei University of Finance and Economics Distance Education College enrolling advertisement thoroughly,and proposed some target-oriented countermeasures to launch this work smoothly.%伴随着计算机网络技术的不断发展,现代远程教育（以下简称＂网络教育＂）正迅速在全世界范围内得到普及,机遇与挑战并存。本文从网络教育生源特点以及学生需求分析着手,通过实际调研数据处理,深入分析了东北财经大学网络教育学院昆明学习中心现有招生宣传模式存在的问题,并有针对性地提出了若干推进网教招生工作顺利展开的对策建议。