试析项目教学法的内涵与应用

摘要

项目教学法可培养学生的市场思维能力，提高学生的营销实际工作能力，在应用此方法教学时，教学案例的合理选择和处理，课堂上教学案例的灵活运用是保证教学质量的关键。同时，学生的课前预习、教师的课前准备、学生的课后复习及考试评估标准的调整，对此教学方法的效果也有至关重要的作用。%The project teaching method can cultivate stu-dents'sharper awareness of marketable thinking, and improve students' skill in dealing with cases. The keys to guarantee the teaching quality are teachers, wise selection of cases and the flexible delivery in classroom. At the same time, students' good preparation and teachers' thorough preparation before the lesson, students' regular review after class, and a timely adjusting of e-valuation criterion of the tests also play a very important role in this effective teaching method.