巧克力包装系列设计

摘要

本文以科学、实用、美观、经济的设计原则，分析了现有巧克力包装概况，在强调绿色包装的基础上，提出了纸质化设计、新型数字印刷方式、新颖的包装结构造型与装潢设计等一系列方法。本系列包装设计紧紧围绕中西结合的主旨，在材料上实行统一且带有中国元素，结构简约，风格有所突破，利用中西方的文化结合，确立其品牌地位和形象，抓住市场动机，包装独具创新。%According to the principles of science,practicability, beauty and economy, this paper analyzed the brands, materials and structures of chocolate in the related market. Based on the requirements of the green packing design, this paper proposed a series of new methods about packing design including design materials with paper, new type digital print, novel packing struc-ture and decorating design. This design of series chocolate pack-ing closely links to the purpose about the combination of East and West with the united materials, the brief form, original Chinese design and style. And the design of series chocolate packing de-termines the packing and image of its brand, thus catching the commercial opportunities in the market.