沿海区域“汽车营销实务”课程的教法

摘要

In view of the problems existing in "Automotive Mar-keting Practice"teaching in coastal areas,"action oriented"and"4+3" teaching methods are promoted, transforming teaching from college to enterprise. Emphasis should be laid on training link teaching and the practice of students' skills should be high-lighted;students should be required to enter the model of auto-mobile marketing posts directly, thus realizing the requirements of "college-enterprise integration" and "course-post consisten-cy";theories should be infiltrated into post guidance and on-post teaching, so as to enhance the evaluation of theories and skills, and achieve the enterprise teaching goals as well.%针对沿海区域“汽车营销实务”课程教学中存在的问题，激励推广“行动导向”、“4+3”教学法，由学校转向企业教学。强调实训环节的教学，突出学生的技能实践，让学生直接进入汽车营销工作岗位的模式，实现“校企并轨”、“课岗一致”的要求，通过岗位指导，将理论融于其中，在顶岗教学过程中，加强理论、技能考核，达到企业教学目标。