资讯视频在公共关系与危机管理课程教学中的应用

摘要

资讯视频具有实时性、直观性、生动性和信息量大等特点，将资讯视频教学应用在公共关系与危机管理课程中，一方面可以直接展现学生关注的现实生活中的公共关系案例；另一方面也可以有效提高学生的专注度，有助于活跃课堂讨论气氛，提高教学互动效果。本文分析了资讯视频教学的含义及特点，实例分析了资讯视频在公共关系与危机管理课程中的具体应用，并提出了资讯视频教学应注意的问题。%Video information is real-time, intuitive, vivid and in-cludes large amount of information. Applying some appropriate video information in the course teaching of"Public Relations and Crisis Management", not only can directly show the real public relations case which can attract students' interests, but also can effectively improve students' concentration, helping to activate classroom discussion atmosphere and improve the effect of inter-active teaching. This paper analyzes the concept and characteris-tics of video information teaching, and uses three video informa-tion cases to analyze the specific application.