中职学校市场营销专业一体化教学设计初探

摘要

Integrated curriculum teaching is currently the most characteristic teaching mode in the field of vocational education. In view of the status quo of students in vocational schools, that is, low quality, poor foundation, and serious weariness of learning, the use of integrated teaching method can effectively improve students' interest in learning and improve the quality of classroom teaching and teaching effectiveness. Combined with the practical experience in marketing teaching, this paper discussed the inte-grated teaching, and introduced the successful implementation of integrated teaching practice and the teaching results achieved.%一体化课程教学是当前职业教育领域最具特色的教学模式，针对中职学校的学生现状，素质较低、基础较差，厌学思想严重，采用一体化教学方法，能有效提高学生的学习兴趣，从而提高课堂教学质量和教学效果。文章主要结合在市场营销教学工作中的实践经验，对一体化教学进行探讨，介绍实施一体化教学的成功做法和取得的教学效果。