文化创意产业是近年来迅速崛起的一个知识密集型的新兴产业，是经济、科技、文化高度融合的战略性产业。大力发展文化创意产业，符合经济转型升级的客观需要，契合建设“三个扬州”的发展路径，对于改造提升扬州传统产业、加快产业升级、促进经济发展、推动社会进步，具有重要意义。本文通过对扬州市文化创意产业的发展现状进行调查，重点分析扬州市文化创意产业发展的必要性和可行性，针对其存在的问题提出可行性的建议。%The cultural and creative industry is a newly and rapidly sprouted knowledge-intensive industry in recent years, and it is a strategic industry highly integrating economy, sci-tech and culture. To vigorously develop cultural and creative industry conforms to the objective requirements of economic transition and updating, accords with the "three Yangzhou" development ap-proach, so it is of great significance to the transformation and promotion of Yangzhou traditional industries, the acceleration of industrial upgrading, the promotion of economic development, and the impelling of social progress. Through a survey on the current situation of Yangzhou cultural and creative industry, this paper focuses on the necessity and feasibility of Yangzhou cul-tural and creative industry development, and proposes feasible suggestions in view of the existing problems.
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