在传媒竞争日益激烈的当下，对于县级电视台来说，在做好新闻宣传的同时，大力提升新闻专题的节目质量，不仅体现了一个群体的智慧，更体现了一个电视台的水平。而如何让新闻专题迈向“高大上”，笔者认为要重视策划在“做好片、出精品”中的引领作用，明确定位、立足本土、搞好选题、精心策划，才能力争将专题做成受欢迎、有影响、高质量新闻品牌。%In today's increasingly fierce media competition, in ad-dition to good news publicity, a county-level television station should also vigorously promote the quality of news features, which not only embodies the wisdom of a group, but also reflects the level of the television station. As for how to make news features reach a higher level, the writer holds that the guiding role of planning should be emphasized in"producing competitive prod-ucts". Only through clarifying the orientation, basing on local sit-uations, well selecting topics and meticulously planning can a news feature be a favored, influential and high-quality news brand.
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