Creative tourism is the combination of cultural and creative technology with tourism, so the development of creative tourism can promote culture and improve the image of the city, thus achieving good economic benefit. This paper attempts to guide the breakthrough and transformation of Wuhu iron picture with the support of creative tourism, and develop its special value as a national intangible cultural heritage, so as to provide a refer-ence for the research on the inheritance and protection of local characteristic traditional culture. This paper analyzes the signifi-cance of developing iron picture tourism, and based on the con-ditions of iron picture creative tourism, as well as the current sit-uation of iron picture tourism development in Wuhu, constructs a diversified development mode for iron picture tourism from the perspective of creative tourism.%创意旅游是文化创意科技与旅游业相结合的产物，发展创意旅游可以推广文化，提升城市形象，取得良好的经济效益和社会效益。本文尝试以创意旅游引领芜湖铁画实现突破和转型，开发其作为国家非物质文化遗产的特殊价值，并为地方特色传统文化的传承和保护研究提供借鉴。文章分析了发展铁画旅游的意义，在铁画创意旅游发展条件等基础上，结合芜湖区域铁画旅游开发现状，建构创意旅游视域下的铁画旅游的多元化发展模式。
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