招生工作是一所学校兴旺发达的不竭动力，也是学生与教师发展的重要生命线，而招生宣传无疑成为这一生命线的重要环节，高校的招生宣传工作是否能够顺利实施和开展，将会直接决定这一高校的长远发展。在此基础上，本文将重点对我国的高校常态化招生宣传工作展开分析探讨，从而为不断提升我国的高校教育整体实力，建设世界一流大学和一流学科建言。%Enrollment is an inexhaustible motive force for the prosperity of a university, as well as an important lifeline for the development of students and teachers, while enrollment publicity is undoubtedly an important link of the lifeline. Whether univer-sity enrollment publicity can be implemented successfully will directly determine the long-term development of the university. Based on this, this paper will focus on the normalized publicity of university enrollment in China, in order to continuously improve the overall strength of higher education in China and construct world-class universities and disciplines.
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