广义虚拟经济视角下的企业价值网络构建

摘要

Value network is the new key element to create value in the generalized virtual economy. The busi-ness distribution is based on collecting value network which is on account of life style, and value network is built on the comprehension of consumer's life style and the division of capability. Value network emphasize the win-win of cooperation. Brand, information, channel, and intellectual property (etc.) are the key ele-ments to the construction of value network.%价值网络是广义虚拟经济时代推动价值创造的新要素。广义虚拟经济时代的商业空间是基于生活方式的价值网络集合，价值网络建立在对消费者生活方式的理解和网络成员核心能力分工之上，价值网络更强调双赢的互利合作。品牌、信息、渠道、知识产权等是构建价值网络的核心要素。