With the development of education and teaching reform in universities and colleges, the role which experimental teaching plays in cultivating talents is becoming more and more important. This paper analyzes the problems of traditional e-commerce in practice teaching and illustrates the relation between " production, teaching, research" and " creativity, innovation, self-business initiation". Then a novel practice teaching architecture driven by creativity, innovation, self-business initiation is designed. The results of implementation show that this system is so feasible and advanced that it can be referenced by the e-commerce major of other colleges.%随着高校的教育发展和教学改革,实践教学在人才培养中的作用越来越重要.在分析电子商务专业实践教学现存问题的基础上,论证了“产、学、研”和“创意、创新、创业”的关系,以培养“创意、创新、创业”人才为目标,设计了“三创”实践教学培养体系.实践成果表明,该体系具有一定的可行性和先进性,为电子商务专业的人才培养提供了借鉴.
展开▼