武汉铁路局客运市场分析及营销对策建议

摘要

针对武汉铁路局从2006年至2011年客运量持续增长现象,结合武汉铁路客运市场特点,分析客运量持续增长的原因。根据2012年客运营销目标,探讨营销思路,提出在市场开发、推广渠道、激励机制、营销重点、营销机制、服务质量等方面应采取的具体营销对策。%Aiming at sustained growth phenomenon of the passenger volume al Wuhan Railway Administration frnm 2006 to 2011, the article analyzes the reasons of sustained growth combined with the market teatures of Wuhan railway passenger transport. According to the marketing target of passenger transpoil in 2012, the article diseusses marketing ideas and put forward the specific measures form the aspects of market development, the source of promotion, incentive system, marketing key, service quality and so on.