拟人化：人机交互中的心理学应用

摘要

Anthropomorphism describes the tendency to attribute human-like qualities to nonhuman agent, making it a live person with feelings and thoughts.Currently, anthropomorphism is more widely used in the domain of human-computer interaction.This study introduces the theoretical background of anthropomorphism and gives a detailed ex-planation to the psychological significance of anthropomorphism on the application and effect of human-computer in-teraction.The future research directions of anthropomorphism lie in the investigation of the anthropomorphic applica-tion boundary and utility maximization on human-computer interaction from the perspective of designers and users, as well as the exploration of the process of dehumanization.%拟人化（ anthropomorphism）是指将人类的特征附加于非人类个体，使其被看作是有生命、有感觉和思想的人。人机交互是目前拟人化研究和应用较多的领域。这篇文章介绍了拟人化的理论背景并从人机交互的应用和效应方面对拟人化的心理学意义进行了详细阐述。从设计者和使用者角度探究人机交互领域中拟人化的应用边界和效用最大化，关注非人性化逆过程，是未来拟人化的研究方向。