海报设计中的汉字图形化设计具有可传播性特征、形式美感特征和装饰性特征.海报中的汉字图形化设计可采用直接汉字图形化和间接汉字图形化两种表现手法,前者是把主题汉字作为图形元素运用到海报中,并对文字的形式进行提炼,使之以图形的形式呈现,能更直观地传递海报内容,表现艺术美感;后者是对汉字进行变形、夸张、繁化,或者对汉字的某些点、线等笔画进行变形设计,或与其他设计元素进行拼接设计,把汉字的构成形式与所要传达的图形内容结合在一起,使字图融为一体,给人带来突变的视觉感受,以吸引受众.%Graphical Chinese character in poster design has certain features such as communicability, decorativeness and beauty in form. Either direct or indirect conversion of Chinese character into graphics could be taken as the artistic presentation technique in posters. Direct conversion extracts useful shape of a character before utilize it into the design. Therefore, graphical characters take the function of both expressing the meaning inside and improving aesthetic value of a poster. Indirect conversion takes some measures to remould those characters. The frequently used way is to exaggerate and reshape the whole character, or make the shape more complicated. Except overall reconstruction, sometimes designers will focus on partial modification, for example, changing a line or a point of the Chinese character strokes or mingling some other design elements with the basic ones. All the measures are taken to add aesthetic sense to the posters, while the combination of Chinese characters and graphical content could deliver a strong visual impact to viewers, which makes those works more attractive.
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