Ethnic Stereotypes and the Fostering of Cross-cultural Communicative Competence for Media Majors

摘要

With the development of cross-cultural mass media,it seems clear that only with cross-cultural communicative skills can people fit themselves well for their jobs in today's society.As a media professional,he or she is a receiver of a large amount of media data domestic and abroad,and on the other hand,he or she is also a participator and a creator of media communication products.Therefore,it would be more urgent to enhance the cross-cultural competence of media talents so that they are able to qualify for cross-cultural communicators.The study of ethnic stereotypes,a perceptional factor in intercultural communication,may throw lights on fostering cross-cultural communicative competence for media majors.