A Study of Pragmatic Failure of Address Forms in Cross-cultural Communication

摘要

As the process of globalization moves on, cross-cultural communication has been a part of people’ s daily lives. It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms. The study may help enhance peoples’ awareness on polite address in cross-cultural communi⁃cation and improve their communicative competence. Foreign language teachers can get implications for their teaching methods, paying more attention on cultural teaching. In addition, the author hopes that equal cultural communication and multi-cultural concept can be achieved.