电影海报的多模态话语分析--以《变形金刚4》为例

摘要

Based mainly on Halliday’s systemic functional grammar and Kress &Van Leeuwen’s visual social semiotics, this pa⁃per attempts to adopt a multimodal analysis to a movie poster—“Transformation 4”, a newly released Hollywood blockbuster, to be analyzed from three aspects: the representational meaning, the interpersonal meaning and the compositional meaning. It aims to find out the interaction between images and social semiotic and to hope that the paper can offer some help to the similar mov⁃ie posters from the perspective of multimodal discourse analysis.%该文拟以Halliday的系统功能语法和Kress&Van Leeuwen的视觉语法框架为理论基础，试对2014年最新上映的好莱坞大片《变形金刚4》的宣传海报从再现意义、互动意义和构图意义三个方面进行分析，旨在进一步探究图像与语言文字的互动性，希望对此类电影海报从多模态话语分析的角度提供帮助。