基于企业社会责任的逆向物流回收模式选择

摘要

With the shorter product ’ s life cycles and faster upgrade , recycling and disposal of waste products has become an urgent social problem .Based on corporate social responsibility ( CSR ) , in this paper , we study the selection of recycling mode in the reverse logistics .We consider three recycling modes including the recycling mode by manufacturers , the recycling mode by retailers and the recycling mode by the third -party logistics .We model these three recycling modes and implement optimization analysis of them .Finally, we conduct numerical analysis for the recycling mode selection problem of waste products in the electronics industry .Specifically , the selection of recycling mode with CSR is compared with that without CSR .We find that the producers will select the recycling mode by retailers while less CSR is considered and less incentives from government is provided ;and that the producers will select the recycling mode by themselves while more CSR is considered and more incentives from government is provided .This suggests that CSR and appropriate government incentives have a positive im-pact on manufacturer ’ s work on recycling waste products .%随着产品生命周期缩短，产品更新换代加快，废旧产品的回收与处理已成为一个迫切的社会问题。基于企业的社会责任，本文研究逆向物流回收模式的选择问题。我们考虑生产商回收、零售商回收及第三方物流回收三种模式，在为各回收模式建立数学模型后对其进行了优化分析；最后以电子行业废旧产品的回收为例，通过算例分析，对考虑和不考虑企业社会责任的回收模式进行了比较，从而得出：当生产企业较少考虑到企业社会责任且政府奖励较低时，其会选择零售商回收模式；而当生产企业较多地考虑到企业社会责任且政府奖励较高时，其会选择自己回收的模式。这表明企业社会责任和合适的政府激励对促进生产商自己担负起废旧产品的回收工作有积极的意义。