Based on the survey with 600 questionnaires and 50 individual cases of the new peasant-workers in Lanzhou , we find that their consumer behavior shows the following characteristics:the consumption percentage is much higher than savings, survival consumption is the dominant part and has gradually developed into enjoyment and development consumption ,the way of consumption is multiple,the consumption concept is modernized and urbanized. The income situation,basic human charac-teristics,supply of consumption systems,rural and urban consumer culture are the main influencing and restrictive factors of their consumer behavior. Therefore,games,such as improving employment quality and income level,strengthening the supply of consumption systems and creating a good consumption environment,strengthening consumer education and guidance etc, should be taken in order to optimize their consumer behavior and expand their consumption.%基于兰州市600份调查问卷和50份个案访谈分析发现，新生代农民工消费行为呈现出收入中用于消费的比例高于储蓄、消费以生存型消费为主，并逐步向享受型与发展型消费转型、消费方式多样化、消费观日渐现代化和城市化等特征。收入状况、基本人口特征、消费制度供给、二元消费文化等是影响与制约新生代农民工消费行为的主要因素。提出了提升就业质量，提高收入水平、强化消费制度供给，改善消费市场环境、加强消费教育和消费引导等优化新生代农民工消费行为，扩大新生代农民工消费的对策。
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