高校阅读推广活动一直比较活跃，每年投入大量的人力物力，但是总体来看并没有达到令人满意的效果，大学生阅读行为的改善并不明显，也未形成良好的校园阅读氛围，究其原因，在于对阅读推广具体目标的认识和研究不足。英国提出的“读者发展”理念，则为我们阅读推广提供很好的借鉴。论文以读者发展理念为指导，结合当代大学生的思想、行为特点以及高校现状提出创新性的阅读推广措施。%Universities and colleges have been active in reading promotion and every year they throw a lot of manpower and material resources into it. But, generally speaking, the effect is not satisfactory. College students' reading behavior is not obvious and also the good reading atmosphere on campus is not formed. The reason is lack of awareness and research of reading promotion targets. In Britain, the concept of reader development is put forward, which provides a good reference for our reading promotion. So guided by the concept of reader development and combined with the contemporary college students' thought, behavior characteristic and the present situation of colleges and universities, innovative reading promotion measures are proposed by this paper.
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