The Wenchuan Earthquake Memorial serves as an important commemorative destination for a memory of victims, and it is enshrined for the success in winning the fight against the Wenchuan Earthquake and for the victory of post-shock recovery and reconstruction. In this research, it took domestic tourists, who visited or were visiting the Wenchuan Earthquake Memorial as target population for a case study of tourism motivation to shock-hit areas. It utilized structural equation modeling to reveal the dark tourism motivation of visitors to the earthquake memorial, and the cognitive structural relationship between the recreational value and the willingness to revisit. Results showed that a decision of trip to earthquake memorial site was to satisfy a kind of curiosity of " death landscape" , but also to cherish the memory of the deceased due largely to kind of sentimental responsibility;Curiosity and responsibility, society and respect, knowledge and education were the main motives for travelling to earthquake memorials. Traveling motives had different degrees of influence on recreational value, and had an impact on the willingness to revisit through " long-cherished wish completion" . Research conclusions are expected to provide references for promoting of the dark tourism activities in the Longmenshan earthquake fault zone and the coordinated development of the society and culture in post-shock reconstruction areas.%汶川地震纪念地是缅怀死难者,铭记成功夺取抗击汶川特大地震和灾后恢复重建胜利的重要纪念空间.本文以前往汶川地震纪念地的国内游客为研究对象,采用结构方程模型,揭示游客选择地震纪念地的黑色旅游动机、游憩价值与重游意愿之间的认知结构关系.结果表明:地震纪念地的出游决策既是为了满足对"死亡景观"的好奇,也是出于对缅怀逝者的责任心理;好奇与责任、社会与尊重、知识与教育是选择到地震纪念地旅游的主要动机;出游动机对游憩价值有着不同程度的影响,并通过"了却夙愿"对重游意愿造成影响.研究结论有望为促进龙门山地震断裂带黑色旅游活动与灾后重建区社会文化协调发展提供借鉴.
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