Objective:To find out the blood donation propaganda target population suitable,effective way,makes my blood donation propaganda work more effectively.Method:The city the second half of 2012 to participate in the 24641 cases of blood donors,classification statistics,gender, age,occupation and so on the blood group.Result:Free occupation account for 53.44%,workers 12.11%,farmers 3.48%,teachers 6.36%,soldiers 0.32%,0.36%business clerk staff 5.55%,medical personnel 5.06%,civil servants 7.17%,students 1.66%,other 4.49%groups of blood donation,the ratio reached 20%,and donors and age,culture degree,number of blood donation,have certain relationship.Conclusion:We should publicize the key development area of non-remunerated blood donation for group enterprises and in urban and rural areas.%目的：寻找无偿献血宣传适宜的目标人群，采取有效方式，使本市无偿献血宣传工作能够有效开展。方法：选取本市2012年下半年参加献血者24641例，对其进行年龄、性别、血型、职业等的分类统计。结果：自由职业者53.44%、工人12.11%、农民3.48%、教师6.36%、事业文员0.36%、军人0.32%、公司职员5.55%、医务人员5.06%、公务员7.17%、学生1.66%、其他4.49%，团体献血比例达到20%，而且献血者和年龄、文化程度、捐献次数、血型都具有一定的关系。结论：应针对团体企事业单位及城乡进行无偿献血宣传重点开发区域。
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