新企业创业导向的测量与功效：基于中国经验的实证研究

摘要

Existing studies focus on entrepreneurial orientation,but still with large divergences on the dimension and function about entrepreneurial orientation of new venture.According to related researches,from a strategic process perspective,we initially define five factors for measuring new venture＇s entrepreneurial orientation.A semi-construction interview to new venture is used to examine the scientificity and practicability of this measuring system.After a pilot test,it subsequently modifies the measuring factors to three aspects which include innovativeness,risk-taking and proactiveness.Through 150 effective samples,this paper finally examines the direct and indirect contribution to new venture performance of entrepreneurial orientation in the Chinese enterprises.The findings indicate that entrepreneurial orientation does significantly positively affect new venture performance,but the indirect impact is stronger than direct impact.%当前关于新企业创业导向的维度及其功效还存在较大的分歧。本文从战略过程视角,依据文献分析初步界定了新企业创业导向的5个维度,然后通过访谈调查和探测性检验,将新企业创业导向维度调整为创新性、风险承担性、先动性3个方面,应用并优化了其测量量表。最后通过150份有效样本,对我国新企业创业导向对企业绩效的直接贡献和间接贡献进行了检验。结果表明,创业导向对新企业绩效确实有显著的直接贡献,但间接作用更为明显。