制度压力、高管环保意识与企业绿色创新实践——基于新制度主义理论和高阶理论视角

摘要

制度压力对企业绿色创新实践具有重要影响,但仍未形成系统全面的多理论分析框架,特别是针对高管环保意识对企业绿色创新实践影响的实证研究更为缺乏.以我国209家制造企业为研究对象,基于新制度主义理论和高阶理论视角,系统考察了中国经济新常态下制度压力对我国企业绿色创新实践的影响机理及高管环保意识的权变作用.研究发现,规制压力与绿色创新战略、模仿压力与绿色创新活动呈倒U型关系;高管一般环保意识是规范压力、模仿压力与绿色创新战略的完全中介;高管环保意识对制度压力与绿色创新战略关系呈正向调节效应,但对制度压力与绿色创新活动间关系的调节效应并不显著,且不同高管环保意识对不同制度压力与不同绿色创新之间调节效应不同.最后,基于实证研究结果给出推进中国企业绿色创新的政策建议及管理启示.%Although institutional pressures have a significant impact on the environmental innovation,there is no comprehensive multitheoretical analysis framework formed yet,especially lacking empirical researches into the impact of top managers' environmental awareness on the environmental innovation under China's Economic New Normality.Based on Institutional theory and Upper Echelons theory,this paper examines links among institutional pressures,top managers' environmental awareness and environmental innovation.Survey data from the 209 manufacturers in China shows that:Coercive pressure(CP) has an inverse U-shape relationship with environmental innovation strategy(EIS),and mimetic pressure(MP) has an inverse U-shape relationship with environmental innovation activity (EIA).We also find that top managers' environmental general awareness(GA) fully mediates the relationship between CP and EIS,and the relationship between MP and EIS.Besides,further analysis reveals that top managers' environmental awareness is positively correlated with the interaction of institutional pressures and EIS,while its correlation with the interaction of institutional pressures and EIA is not significant.Finally,based on these empirical results,we provide the relevant managerial implications and policy suggestions.