利丰公司核心扩张模式与供应链策略研究

摘要

运用Zook的核心扩张理论,从产品扩张、地理扩张、价值链扩张、通路扩张、顾客扩张和新事业扩张六个方面分析了利丰公司的核心扩张模式,并对利丰公司支持这种核心扩张模式的供应链策略进行了分析.%The paper uses Zook's Core Expansion Theory to analyze Li&Fung's core expansion mode from the following six dimensions: product expansion, geography expansion, value chain expansion, channel expansion, customer expansion and new business expansion and also probes into the supply chain strategy which supports the core expansion mode.