基于竞争博弈的物流配送服务定价策略分析

摘要

In this paper, we introduced the basic theory of the game theory, on the basis of which, we built the profit model of the distribution enterprises under different price strategies and discussed how these enterprise should select suitable price strategies for different scenarios.%阐述了博弈论基本原理，基于竞争博弈理论，建立了配送企业不同价格策略下的利润模型，并分情况探讨了物流配送企业如何选择对自己有利的价格策略。