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Two Stages Strategy Analysis for Multi-Channel Competitive Game

机译:多渠道竞争博弈的两阶段策略分析

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With the development of E-Business, the supplier who considers to introduce the online channel to compete with retailer. We try to use the two strategies to ease the channel conflict. We suppose the online traditional retailer prices the same to the two channels of retailing channel and online channel. The supplier combines two channels to compete with the retailer. The research is done under the background abovementioned. Probability Theory, Mathematical Statistics and Game Theory are used to discuss competitively pricing problem for multi-channel supply chain management. We show that the introduction of the online channel of supplier is not bad to retailer in some cases. The traditional retailer should reduce the channel cost so that it can not be replaced forever.
机译:随着电子商务的发展,考虑引入在线渠道与零售商竞争的供应商。我们尝试使用两种策略来缓解渠道冲突。我们假设在线传统零售商的价格与零售渠道和在线渠道这两个渠道相同。供应商结合了两种渠道来与零售商竞争。在上述背景下进行了研究。概率论,数理统计和博弈论被用于讨论多渠道供应链管理中的竞争性定价问题。我们证明,在某些情况下,供应商在线渠道的引入对零售商来说还不错。传统零售商应降低渠道成本,以使其永远无法替代。

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