创新为先质取胜 以人为本铸酒魂——内蒙古骆驼酒业成立60周年发展纪实

摘要

An enterprise without individual enterprise culture is not a enterprise with competitiveness.Camel Liquor Industry Co.Ltd.has always insisted on the principles of quality first,people-oriented and serve-based marketing.It has advocated green,healthy,safe and pleased consumption.As a result,it has successfully improved its brand influence and enhanced its product quality and won lots of faithful consumers＇ hearts.（Tran.by YUE Yang）%没有企业文化的企业是没有竞争力的企业,拥有60年酿酒历史和发展历程的内蒙古骆驼酒业,坚持把＂以人为本、合舟共济,质量第一、诚信是德＂作为企业的灵魂;把＂质量至上、顾客至尊,品牌为根、服务为本＂作为企业的质量方针;把＂倡导绿色消费、健康消费、安全消费、放心消费＂作为始终坚守的社会责任。以企业文化促进生产质量的提升,以产品质量推动企业文化的进步,竭尽全力把品牌做大做响,在市场的风云浩荡中,始终把本土企业的品牌牢牢地树立在广大消费者的心中。