This paper makes a study on the role of social network platforms in Chinese Libraries'promotion of digital resources,taking the National Library of China and 13 top-ranking provincial libraries for example.It is found out that such sample libraries have been exploring actively in the social network promotion of digital resources,and have obtained much attention.However,there are still some shortcomings,such as the ineffective integration of social network icons and library websites,insufficient attention to the social network promotion of digital resources,low attractiveness of library promotions,few interactions among library users,and limited remote access to digital resources. To better promote digital resources by means of social network platforms, libraries should adopt a more balanced and systematic promotion strategy,build influential brands for social network promotion of digital resources,makes a better integration and exhibition of social network icons,carry out more efficient user trainings,provide better social network service,and choose an appropriate model for the cooperation between libraries and social network platforms.%以13个在社交网络影响力排前列的省级图书馆及国家图书馆为样本,调研社交网络平台推广数字资源的现状.样本图书馆积极探索社交网络平台的数字资源推广,并获得用户关注,但存在不足,包括社交网络图标与网站缺乏有效整合、对数字资源社交网络资源推广重视度不够、推广内容的吸引度和用户交互程度较低、数字资源访问限制等.从注重社交网络数字资源推广的平台均衡性,资源推广的系统性,塑造社交网络数字资源品牌,社交网络图标整合及展示,开展用户教育,优化平台细节服务和选择适合的客户端合作模式等方面提出利用社交网络推广数字资源的建议.
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