In the Internet age, the real library and the bookstore are confronted with challenges and challenges. In the grim situation, some bookstores and folk public libraries through the creation of contrarian development, three-dimensional sense of reading experience, accurate positioning, launch the core business of individual service, build composite management mode to fine cultural communication, cultural and creative as the core, the greatest degree to a series of measures have been successful operation. The public library can learn from the successful experi-ence, attention to the reader experience, and actively create humanistic care brand experience; actively create mul-ti-functional composite public cultural space; actively create new management mode of socialization, cross type, improve the competitiveness.%网络时代,实体图书馆、书店面临冲击和挑战。在严峻的形势下,一些书店、民间公益图书馆逆势发展,通过立体的阅读体验感的创设,精准定位、推出核心业务的个性服务,打造以精品文化传播、文化创意为核心的复合式经营模式,最大限度地开源节流等一系列举措获得了成功运营。公共图书馆可借鉴其成功经验,重视读者体验,积极打造人文关怀的品牌体验;积极打造多功能、复合型的公共文化空间;积极打造社会化、跨界式的新型管理模式,提高竞争力。
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